Our People

Our team is the heartbeat of our business, embodying our commitment to excellence and passion for the world of wines and spirits. With expertise that spans decades and a genuine love for what they do, our knowledgeable staff is here to guide you through our extensive collection.

Together, they create a welcoming atmosphere where novices can learn and aficionados can expand their horizons. Whether you're looking for a rare bottle or a classic favourite, our team is excited to help you explore and discover the perfect wine for any occasion. Visit us at Friarwood, where our doors are always open to wine lovers and curious minds alike.

Our Retail Team is the face of Friarwood, welcoming customers with expertise and warmth at our Parsons Green and Wimbledon Village stores. Our Wine and Spirit Buyers are central to maintaining the high standards and diversity of our portfolio. The Head Office Team at Friarwood keeps our day-to-day operations seamless and efficient. From finance to operations and human resources, this team supports our entire network, ensuring that both front-end and back-end processes are aligned with our company’s values and goals.

Ben Carfagnini

Originally from Canada, Ben has led Friarwood as its owner and director since 2015. His deep passion for the drinks industry and knowledge ensures that Friarwood’s offerings of wines and spirits uphold the highest qualities and standards, helping establish Friarwood as a top wholesaler and retailer in the drinks market.

Favourite Wine

Auriane D'aramon

Growing up on a picturesque estate in St Emilion, Auriane spent her entire life with wine production as a way of life. Driven by the same passion, she trained as a winemaker first and then pursued an MBA in Wine Business, Marketing & Management from INSEEC, Bordeaux. Auriane enjoys spending time with her family, sharing good bottles with friends and travelling anywhere warm and sunny!

Favourite Wine

Claudia Di Marco

Claudia grew up in Italy where she started to learn about wine straight from the kitchen table. She grew into the UK wine and spirits industry starting in logistics and then moving
into management.

Claudia loves to play rugby and enjoys a fresh mojito on a Greek beach.

Favourite Wine

Diana Cupse

Diana originates from beautiful, scenic, but infamous Transylvania—she claims never to have seen a vampire! She has a keen eye for detail and an obsession with numbers.

Diana has lived in London for the past ten years. When not balancing our books, she enjoys exploring the world of Alsace wines, with a particular passion for the aromatic Gewürztraminer.

Favourite Wine

Patrice Jegat

Having grown up in Brittany, France, then spent much of his career in the world of fine dining - including many years at La Tante Claire restaurant in London as sommelier and manager, Patrice is passionate about all things wine and food!  Patrice enjoys nothing better than sitting round the table with family or friends enjoying great food and wines; but in his spare time, he can often be found using his hidden talents with some sort of DIY project on the go!

Favourite Wine

Franck Mussaud

Franck, our delightful senior retail manager of our Wimbledon Village shop, originally hails from the Western Coast of France.

He is passionate about providing exceptional customer service, meeting new people, and loves sharing experiences related to food, wine, and travel.

Favourite Wine

Nelson Bernardes

Nelson brings a vibrant blend of brand strategic and creative flair to Friarwood as our Spirits Portfolio Brands Manager. With a rich background spanning key roles in London's top bars in five-star hotels and his entrepreneurial spirit rooted in Lisbon, Nelson is instrumental in elevating our spirits selection, expertly balancing market trends with genuine passion for brand storytelling.

Favourite Spirit

Alison Castaneda

Originally from the vibrant city of Bogotá, Colombia, Alison has nurtured a passion for personal growth, spirituality and romance through reading. Since joining Friarwood, her initial curiosity about wine has blossomed into a deep enthusiasm, recently culminating in achieving her Level 2 Award in Wines from WSET.

Favourtie Wine

Nick Richardson

Nick is a spirits specialist having been in the industry for over 20 years. He splits his time between Parsons Green and Wimbledon VIllage

Favourite Wine

Max Johnson

The newest member of our Marketing and Retail team, Max has a background steeped in the world of wine and vineyards. His journey from government policy to the wine industry underscores his dedication to pursuing his passion.

Favourite Wine