We are always looking for talented people to join our team. For any internship or full time position please email with a CV and a letter explaining what you could bring to the company and why you would like to work for Friarwood.


Job Title: Experienced Fine Wine On Trade Sales Manager

Location: Fulham (covering accounts throughout London and the U.K.)

Salary: Competitive with impressive commission opportunity

The Role:

We are looking to bring onto our team, an experienced sales executive to support our growth and acquire new customers. This is the perfect role for someone looking to move to a company where your experience will truly matter. Furthermore, the role offers a great opportunity for future internal development opportunities.


Reporting directly to the Managing Director, you will be in charge of developing an existing high-end client portfolio as well as growing the company through the acquisition of new on-trade clients. As a fine wine prestige on trade sales manager, you will also be part of the company's purchasing decision process.


  • Engage in day-to-day dialogue, and utilize effective managerial skills, with existing and prospective customers to build mutually-beneficial relationships.
  • Prepare individual and team trade channel strategies, including both action plans and search tools.
  • Coordinate development of action plans to penetrate new markets and maximize margin and turnover.
  • Prepare and execute client presentations, tastings, and training programs.
  • Liaise with our operations and accounts control departments with proactive strategies.
  • Adhere to all company policies, procedures and codes of ethics and ensure these are communicated and implemented within the team.
  • Identify and evaluate all large incremental business opportunities.
  • Complete all administrative tasks and procedures to the required standard.


  • Strong wine sales experience (minimum 5 years' experience) as a fine wine sales executive with a proven track record of success.
  • Demonstrable knowledge of both wines and spirits as evidenced by your WSET level 3 qualifications (or equivalent).
  • Exemplary presentation and negotiation skills with solid numerical and analytical abilities.
  • Capability of working independently and as part of a team.
  • Excellent planning and organisational skills and strong attention to detail.
  • Exceptional communication skills.
  • Proficient IT skills (e.g. Word, Excel, PowerPoint, Lotus Notes, Google Drive)
  • Adaptability and resilience in the face of challenges.
  • Full Driving Licence.

Please apply online at Provide an up-to-date copy of your Resume with covering letter. Given the large volume of applications, only those whose skills and experience match our requirements will be contacted for follow-up. Thank you for your interest.