We are thrilled to announce an exciting development for wine connoisseurs across the UK!
At Friarwood Wines & Spirits, we're bringing the interactive world of live commerce to fine wine shopping with our inaugural social shopping events this April.
A Modern Approach to Wine Discovery
We're set to host our first-ever live social shopping experiences on Thursday 10th April and Wednesday 30th April from 4.30-5pm. These innovative sessions will stream across our website and social media platforms (Facebook, Instagram and TikTok), creating an interactive environment where wine enthusiasts can engage directly with our experts while exploring our carefully curated selections.
This pioneering move reflects our dedication to enhancing accessibility in the often intimidating world of fine wine, allowing our customers to discover exceptional bottles from the comfort of their homes.
Expert Guidance in Real Time
"We're excited to bring the world of fine wine directly to our customers in an engaging and interactive way," explains our Digital Marketing Manager, Emile Ward. "This live shopping experience is about more than just convenience—it's about creating a space where wine lovers can connect, learn, and discover exceptional wines from the comfort of their homes."
Our events promise a handpicked selection of wines ranging from rare finds to bestsellers, all accompanied by expert recommendations from our sommeliers. Participants will enjoy real-time insights from Salvatore Castano, our expert sommelier, and behind-the-scenes knowledge from Auriane d'Aramon, our Head Wine Buyer, offering a glimpse into the meticulous selection process that defines our collection.
Exclusive Benefits for Participants
Those joining our live sessions can look forward to:
- Exclusive discounts on featured wines
- Interactive Q&A sessions with our wine experts
- Insider knowledge about our wine selection process
- Convenient purchasing through our seamless checkout system
How to Participate
Wine enthusiasts need only head to our website and social media platforms on Instagram, Facebook or TikTok at 4.30pm on the event dates to participate. Our accessible format allows viewers to engage directly with questions and purchase recommendations with special event-only offers.
