The world's most prestigious rosé producer brings tastings, prizes, and a once-in-a-lifetime tennis experience to South West London.
Friarwood Wines & Spirits is delighted to announce an exceptional partnership with Château d'Esclans this summer, bringing the glamour and sophistication of Provence's finest rosé estates directly to our Parsons Green and Wimbledon Village shops.
Château d'Esclans Window Displays Transform Friarwood Shops
From this week, both Friarwood locations will showcase stunning Château d'Esclans window displays, celebrating the estate's complete portfolio from the accessible elegance of Whispering Angel through to the ultra-premium Garrus. The installations capture the essence of the Provençal lifestyle that has made d'Esclans synonymous with luxury rosé worldwide.
Free Walk-In Tastings Throughout June and July
Wine enthusiasts can enjoy complimentary tastings of Château d'Esclans wines at both Friarwood locations throughout the summer months. No booking required – simply visit either our Parsons Green or Wimbledon Village shops during opening hours to sample these world-renowned rosés.
"We're thrilled to offer our customers the opportunity to experience these exceptional wines without any pressure," said Nick Richardson. "Whether you're already familiar with Whispering Angel or curious about the more premium expressions, our team will guide you through the range."
Exclusive Magnum Offer: Branded Fans with Every Purchase
Every customer purchasing a Whispering Angel Magnum (1.5L) during the promotion period will receive a complimentary branded fan – the perfect accessory for summer entertaining and a stylish reminder of Provence's elegant lifestyle.
The offer runs throughout June and July at both locations while stocks last.
Win VIP Tickets to the Giorgio Armani Tennis Classic
The crown jewel of this summer's partnership is an exclusive competition offering one lucky winner a pair of tickets to the Giorgio Armani Tennis Classic, taking place at the prestigious Hurlingham Club from on Wednesday 25th June 2025.
This intimate exhibition tournament has featured tennis legends including Rafael Nadal, Andy Murray, Pete Sampras, and Novak Djokovic over its 27-year history, making it the perfect appetiser to Wimbledon.
The tickets also include lunch curated by Chef Paul Ainsworth and paired with Chateau d'Esclans Estate Wines.
How to Enter:
Social Media Entry:
- Take a photograph featuring our shop, window display, or Whispering Angel bottles
- Post on Instagram, Facebook, or Twitter with hashtags #friarwood #whisperingangel
- Follow both @friarwood and @whisperingangel accounts
- Entries close 20th June 2025
In-Store Entry:
- Visit either Friarwood location
- Scan the QR code displayed in-shop
- Complete the digital entry form
- Multiple entries allowed with each visit
Exclusive Masterclass: An Evening with Château d'Esclans
The summer's pinnacle event takes place on Thursday, 24th July at our Wimbledon Village location: an intimate masterclass exploring the full Château d'Esclans portfolio.
Event Details:
- Date: Thursday, 24th July 2025
- Time: 6:00 PM - 8:00 PM
- Location: Friarwood Wimbledon Village
- Price: £65 per person
- Limited to 8 guests
The evening includes:
- Guided tasting of six Château d'Esclans wines
- Expert commentary on winemaking techniques and terroir
- Light canapés and artisanal food bowls by Chef Federica
- Take-home tasting notes and estate information
"This masterclass offers a rare opportunity to understand what makes Château d'Esclans so special," explains our wine specialist. "From the ancient Grenache vines to the innovative barrel-fermentation techniques, guests will discover why Sacha Lichine revolutionised the rosé category."
Booking and Further Information
Masterclass Tickets: Available now at both Friarwood locations or online. Given the intimate nature of the event, early booking is strongly recommended.
Competition Terms: Full terms and conditions available in-store and on our website. Winner will be announced 21st June 2025.
Free Tastings: No booking required. Available during normal shop hours at both Parsons Green and Wimbledon Village locations.
About the Partnership
This collaboration represents more than just a promotional activity – it's a celebration of the artistry and vision that transformed rosé from a casual drink into one of the world's most sought-after wine categories.
"Château d'Esclans represents everything we admire about modern winemaking," commented Auriane d'Aramon. "Their commitment to quality, innovation, and luxury aligns perfectly with our customers' expectations. This summer partnership allows us to share that passion with our community."
The partnership also reinforces the connection between premium rosé and the tennis world, with rosé increasingly becoming the drink of choice at prestigious sporting events worldwide.
Visit Us This Summer
Both Friarwood locations welcome visitors throughout June and July to experience the Château d'Esclans celebration:
Friarwood Parsons Green Opening Hours: Monday-Saturday 10:00-20:00, Sunday 12:00-18:00
Friarwood Wimbledon Village Opening Hours: Monday-Saturday 10:00-20:00, Sunday 12:00-18:00
Whether you're seeking the perfect summer entertaining wine, curious about premium rosé, or hoping to win those coveted tennis tickets, this summer promises exceptional experiences for wine lovers across South West London.
