Bringing our expert wine knowledge to your fingertips, 24/7
At Friarwood Wines and Spirits, we've always prided ourselves on offering personalised service that helps you discover your perfect bottle. Whether you're browsing our carefully curated selection of fine wines at our Fulham or Wimbledon shops, our knowledgeable staff have been there to guide you through our extensive collection of fine wines and premium spirits.
Today, we're thrilled to introduce the next chapter in our commitment to exceptional service: Liam, our new AI wine concierge.
Your Personal Wine Expert, Always Available
Liam has been trained with the same expertise and passion that defines our in-store experience. Just like chatting with one of our team members, Liam can help you navigate our collection, suggest perfect pairings for your dinner party, recommend gifts for that discerning wine lover in your life, or simply answer any questions about our products.
Whether you're seeking a crisp Sancerre for a summer afternoon, hunting for that elusive vintage Burgundy, or exploring the world of Italian wines, Liam brings the personal touch of our London shops directly to you—available whenever inspiration strikes.
The Friarwood Touch, Digitally Enhanced
What makes Liam special isn't just the technology—it's the Friarwood knowledge and approach to wine that we've carefully instilled. Liam understands our philosophy of quality over quantity, our passion for supporting independent producers, and our commitment to helping every customer find wines that truly speak to them.
From explaining the terroir of a particular vineyard to suggesting the perfect decanting time for that special bottle you've been saving, Liam combines cutting-edge AI with the warmth and expertise you've come to expect from Friarwood.
Powered by Innovation
The Friarwood concierge was developed in collaboration with Tellis Labs — UK-based startup bringing advanced AI technology to forward-thinking eCommerce brands. Tellis Labs builds everything from on-site smart assistants to API infrastructure that powers agentic commerce and AI-first shopping experiences, helping merchants create more personalised, high-conversion customer journeys and future-proof their brands for the AI era.
Give Liam a Try
We're excited to see how Liam can enhance your wine journey, but we'd love to hear what you think. Visit our website at www.friarwood.com and start a conversation with Liam. Ask about our latest arrivals, get pairing suggestions, or simply explore what's new in our collection.
Your feedback will help us continue improving this service, ensuring Liam becomes an even better reflection of the Friarwood experience you know and love.
Still Here for You
Of course, Liam complements rather than replaces the personal service at our Parsons Green and Wimbledon Village locations. Our passionate team members are still here for tastings, special orders, and those wonderful fine wine conversations that make visiting Friarwood such a pleasure.
Ready to meet Liam? Visit www.friarwood.com today and discover your next favourite bottle with a little help from our newest team member.
Cheers,
The Team at Friarwood Wines and Spirits
