At Friarwood Wines & Spirits, we pride ourselves on bringing the world’s finest producers to our customers — and this October, a true Napa Valley icon has arrived. Joseph Phelps Vineyards has taken over our Parsons Green and Wimbledon Village shops, transforming the windows into striking showcases of Californian craftsmanship and heritage.
To celebrate, we’ve partnered with Joseph Phelps CEO, David Pearson, who joined us in London to share his vision for the estate’s future. After nearly two decades at the helm of Opus One, David took a sabbatical in France that rekindled his passion for viticulture. Now, at Joseph Phelps, he’s championing agro-ecological farming — an approach that embraces biodiversity, soil health and long-term sustainability.
Visitors to both Friarwood stores can enjoy dedicated Joseph Phelps displays throughout October, alongside videos featuring David Pearson in conversation about the vineyard’s past, present and future. For customers, it’s an opportunity to discover the pioneering spirit of Joseph Phelps, taste through their celebrated wines, and understand why Insignia — the estate’s flagship blend — remains one of the world’s most sought-after Napa reds.
Whether you’re a long-time collector or simply curious to experience something new, drop into Parsons Green or Wimbledon Village to see the Joseph Phelps takeover in action.