Ruinart, the world's oldest established Champagne house, has long intertwined its heritage with the arts, embodying a commitment to innovation and aesthetics that transcends centuries. This connection not only highlights Ruinart's dedication to artistic endeavors but also mirrors its pioneering spirit in the world of champagne.
A Legacy Born from Art
The Maison's journey into the art world began spectacularly in 1896 when it commissioned Alphonse Mucha, a Czech artist, to design its first advertisement. This piece not only marked a historic moment in advertising but also catapulted Mucha into becoming a major figure in the Art Nouveau movement. The poster, celebrated from Paris to Mont Blanc, embodied the elegance and innovation of Ruinart, setting a precedent for the brand’s ongoing relationship with art.
The Carte Blanche Projects
In its modern endeavours, Ruinart extends 'Carte Blanche' to distinguished contemporary artists, inviting them to immerse in the essence of its Reims estate and express their perspective of its winemaking legacy. These artists, chosen for their commitment to sustainability, create artworks that reflect and advocate for environmental consciousness, thus aligning with Ruinart’s values.
Since 2008, this initiative has seen various artists, including the renowned David Shrigley in 2021, who brought his unique irony and observational humor to highlight Ruinart’s deep-rooted heritage through 42 distinct works.
The Prix Maison Ruinart
Not stopping at commissioned artworks, Ruinart also champions emerging talent through the 'Prix Maison Ruinart'. Launched in 2018 with the Picto Foundation's support, this prize is awarded annually to an emerging photographer. The residency in Reims culminates in an exhibition at Paris Photo and travels to major art fairs globally, spotlighting new voices that resonate with Ruinart's ethos.
A Countdown to 300 Years
As Ruinart approaches its 300th anniversary in 2029, it has begun a "Countdown" initiative, featuring ten major art installations. Each piece, created annually, celebrates Ruinart’s enduring commitment to art, nature, and technology. This year, Tomàs Saraceno’s "Movement" captures the dialogue between the changing climate and viticulture, highlighting the necessity of sustainable practices in both art and winemaking.
Ruinart’s dedication to the arts not only enhances its brand narrative but also enriches its audience's experience, offering a deeper appreciation of champagne through the lens of artistic mastery and environmental responsibility. This blending of tradition with contemporary relevance continues to position Ruinart at the forefront of luxury, culture, and sustainability.
