We're thrilled to announce that Cascina Ebreo, the iconoclastic winemakers from Piedmont, will be taking over our Parsons Green and Wimbledon Village shops this season! Known for their unconventional approach and exceptional wines, Cascina Ebreo has earned a reputation as the ultimate rule-breakers in Italian winemaking.
A Special Showcase
Throughout April and May, our windows will transform to showcase these revolutionary wines that challenge everything you thought you knew about Barolo. If you've been searching for wines with personality, depth, and a touch of rebellious spirit, this is your chance to discover something truly special.
The Heretical Ten Commandments
What makes Cascina Ebreo unique? Their philosophy is perfectly captured in their provocative "Heretical Ten Commandments of Wine" – a manifesto that turns conventional winemaking wisdom on its head:
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You shall have no other wine before your own choice
What moves you? What touches your deepest self? You are your wine: with all the contradictions, mistakes, and defects that make you unique. -
You shall take my name in vain
"I'm on the lips of many, but in the glass of few. I'm not easy, nor do I want to be; I make allowances for no one, but I give myself fully." -
Every wine is non-natural
"Do you want wine or vinegar? I make wine: it's natural, but it's wine." -
There's no such thing as wine, only interpretations
"I'm an idea that becomes form. I'm a substance that becomes a spirit. Within me tradition and flashes of genius coexist." -
I vinify the blues
"I'm a heart-wrenching and mysterious story. A rough and gently melancholic tale. I am the murky undertone that scares yet attracts you." -
I don't like labels
"I don't like definitions, I don't like ceremony. I don't like traditions repeated unthinkingly." -
Remember the lapses and keep them holy
"Perfection has a serious defect: it tends to be pretty boring. Remember to respect lapses, because defects are what makes you unique." -
You shall not covet the release of others
"I'll be released when I'm 'ready' and if I'm 'ready'. I have no past to defend, only a future to prove." -
You shall not kill me
"Do not forget my land, my vineyard, my clusters. Love my grape as yourself. Do not kill me, nor adulate me. Try tasting me." -
Drink non-responsibly
"Drinking wine does not mean dulling the senses, but sharpening them, gaining new awareness. Take responsibility for pleasure."
Meet the Winemakers
Join us for exclusive tastings throughout May where you can experience these remarkable wines firsthand and learn about the passionate philosophy that drives Cascina Ebreo's distinctive approach to winemaking.
Special Offers
To celebrate this collaboration, we're offering exclusive promotions throughout April and May:
Bundle Promotion
- Save 5% when you purchase any single bottle of Segreto, Rosso, Sinche, or Alea
- Save 10% when you buy any two bottles
- Save 15% when you purchase three or more bottles
Social Media Challenge Want a free bottle of Rosso? Be among the first five customers to share a photo or video featuring a Cascina Ebreo wine in your kitchen, living room, or garden. Post it on social media and tag us for your chance to win!
Don't miss this opportunity to discover one of Italy's most intriguing producers. These wines aren't just beverages – they're statements, philosophies in liquid form that challenge conventions while delivering extraordinary quality.
Visit our Parsons Green or Wimbledon Village shops to experience Cascina Ebreo for yourself.
After all, as their tenth commandment urges: "Drink and be happy."
