Privacy Policy

Friarwood Fine Wines Limited is registered as a 'Data Controller' on the public Register of Data Controllers as maintained by the Information Commissioner. The General Data Protection Regulation (the "GDPR") sets a high bar for global privacy rights and compliance. The GDPR regulates, among other things, how individuals and organizations may obtain, use, store and eliminate personal data.

Please read this policy carefully as it sets out how we use your personal information. If you have any questions about this policy, please contact us at or on +44 (0) 207 736 2628 before using this website.

We may change this policy from time to time by updating this page. You should check this page from time to time to ensure you are happy with any changes.

What Information do we collect?

In general, you can use this website without giving us any personal information. If you are one of our anonymous visitors, please bear in mind that we may still record:

  • the areas of the website that you visit; and
  • information about your computer, such as which browser you are using, your network location, the type of connection you are using (e.g. broadband, ADSL etc).

We do this by using cookies (although the information we gather through our cookies remains anonymous so we cannot tell who you are).

Once you register or log in through this website we will know who you are and your activities on this website and information about you will be recorded on our systems. This information includes your name, address, phone number and email address. We will use this information to provide the products and services requested, maintain our product records and, if you agree, to send you marketing information.

If you register for our newsletter, we will add you to our client/contact database. We typically ask you for:

  • your name;
  • your email address; and
  • the product area(s) that you are interested in receiving information about.

This helps us to design our email communications so that we only send you information that you have requested and/or is relevant to you.

Once you are on our client/contact database, we may also record details of any:

  • mailing lists you have subscribed to or unsubscribed from;
  • mailings (including event invitations) we have sent you;
  • hyperlinks you have followed in our marketing email messages; and
  • event invitations you have replied to and events you have attended.

If you communicate with us via any of our Contact Us forms, depending on the nature of your enquiry/request, we may, if you agree, add you to our client/contact database.

From time to time, we may ask you (by email) to review your contact details and mailing list preferences and update them as necessary. This not only helps us to keep the contact information we hold about you up-to-date, it also ensures that we only send you information that you have requested and/or is relevant to you.

You can also update your contact details and mailing preferences or unsubscribe from our mailings altogether at any time.

If you submit a query, we will retain your details for the purposes of responding to your enquiry. The details of your enquiry will be deleted from our systems in a timely manner.

Some information is required information but other information is optional and if you don't want to give it to us, that is fine, however, the additional information will help us to improve our service to you.

What do we do with the information we collect?

The main reason we use this information is to provide you with our products and services (whether available via the website or offline). We also use the information for:

  • internal record keeping;
  • product and service development;
  • answering your queries;
  • market research; and
  • marketing our own products and services to you.

In this regard:

Direct Marketing

We would like to provide you with information about Friarwood Fine Wines Limited and our products and services, and other information that we think you may find interesting. We may send you such information by post, or by email if you agree.

If at any time you change your mind and do not want your information used for direct marketing purposes please contact us at or on +44 (0) 207 736 2628.

Email Marketing

We would also like to provide you with information by email. Once you consent, we may send you information on our products and services by email.

If the reason you have given us personal information is to receive email information from us, we will continue to provide this information by email unless you ask us not to do so.

In every marketing email message we send you, we will give you the opportunity to update your contact details and mailing list preferences or unsubscribe from our mailings altogether.

If you decide at any time that you no longer wish to receive marketing emails from us, please either follow the unsubscribe link in one of our marketing email messages or contact us at or on +44 (0) 207 736 2628.

Who do we share this information with?

Your personal information will be shared amongst members of Friarwood Fine Wines Limited. We may share your personal information with organisations acting on our behalf who will only use the information to provide that service.

From time to time we host joint events with other corporate organisations. To avoid duplication it is sometimes necessary to compare our respective invitation lists.

In some circumstances, we may have to disclose your personal information by law, because a court or the police or other law enforcement agency has asked us for it.

How to get copies of or amend the information we have collected?

You may request details of the personal information that we hold about you. If you would like a copy of the information held about you please write to Marketing Communications, 26 New Kings Road, London SW6 4ST or email us at or by telephone +44 (0) 207 736 2628.

Under the GDPR, you have the right to be forgotten and have all your data deleted, the right to object and prohibit certain data uses, the right to rectification if our information is incomplete or incorrect, the right of access to know what data about you is being processed, and the right of portability to have your personal data transported to another organization. Friarwood Fine Wines Limited will accommodate these rights without undue delay if we are processing your personal data. If you would like to pursue any of these rights at any time, please write or email us as soon as possible.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

Linking to other websites

Our website or marketing email messages sometimes include links to other websites which are not within our control. Once you have left our website/marketing email message, we cannot be held responsible for the content of other websites or the protection and privacy of any information that you provide to those websites. You should exercise caution and look at the privacy statement applicable to the website in question.


Like many other websites, we use cookies on our website for all sorts of useful things. A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser, and stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server. Cookies can improve your experience of using a website, for example, by remembering your preference settings and tracking your use of a website so that it can be improved to meet your needs.

Cookies can be used by web servers to identity and track users as they navigate different pages on a website, and to identify users returning to a website.

Cookies may be either "persistent" cookies or "session" cookies. A persistent cookie consists of a text file sent by a web server to a web browser, which will be stored by the browser and will remain valid until its set expiry date (unless deleted by the user before the expiry date). A session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.

Cookies on this website

We use both session cookies and persistent cookies on this website.

We may send to you the following cookies:




Cookie (2) is a session cookie, whereas cookies (1) are (3) are persistent cookies.

How we use cookies

Cookies do not contain any information that personally identifies you, but personal information that we store about you may be linked, by us, to the information stored in and obtained from cookies.

We may use the information we obtain from your use of our cookies for the following purposes:

  • to recognise your computer when you visit our website;
  • to improve the website's usability;
  • to analyse the use of our website;
  • in the administration of this website; and
  • to personalise our website for you.

Third Party Cookies

When you use our website, you may also be sent third party cookies.

Our advertisers or service providers may send you cookies. They may use the information they obtain from your use of their cookies:

  • to track your browser across multiple websites;
  • to build a profile of your web surfing;
  • to target advertisements which may be of particular interest to you.

In addition, we use Google Analytics to analyse the use of this website. Google Analytics generates statistical and other information about website use by means of cookies, which are stored on users' computers. The information generated relating to our website is used to create reports about the use of the website. Google will store this information. Google's privacy policy is available at:

Blocking Cookies

Most browsers allow you to refuse to accept cookies. For example:

  • in Internet Explorer you can refuse all cookies by clicking "Tools", "Internet Options", "Privacy", and selecting "Block all cookies" using the sliding selector.
  • in Firefox you can block all cookies by clicking "Tools", "Options", and un-checking "Accept cookies from sites" in the "Privacy" box.
  • in Google Chrome you can block all cookies by clicking "Tools Menu", "Options", "Under the Hood", and under "Cookie Setting", select "Block All Cookies".

Blocking all cookies will, however, have a negative impact upon the usability of our website, along with many other sites. If you block cookies, you will not be able to use the shopping basket on this website.

Deleting Cookies

You can also delete cookies already stored on your computer:

  • in Internet Explorer, you must manually delete cookie files;
  • in Firefox, you can delete cookies by, first ensuring that cookies are to be deleted when you "clear private data" (this setting can be changed by clicking "Tools", "Options" and "Settings" in the "Private Data" box) and then clicking "Clear private data" in the "Tools" menu.
  • In Google Chrome, you can delete cookies by clicking "Tools menu", "Options", "Under the Hood", and under "Privacy" section, select "Show Cookies". A new window should open called "Cookies", in here you can see all of the cookies within your Google Chrome Browser. Click on "Remove All" to remove all traces of cookies. If you wish to only remove a certain cookie, simply highlight and click "Remove".

However, doing this may have a negative impact on the usability of our website and others.

Contact Us

This website is owned and operated by Friarwood Fine Wines Limited. If you have any questions about our cookies or this Cookie Policy, please contact us by email on

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